Namify is a promotional products company much like any other—with one big difference. They know who they are and what they stand for. That understanding informs everything they do and has propelled them on to great things. Art + War had the privilege of guiding Namify through that discovery process.
PROCESS
Working with a company to get at the core of who they really are can be a rigorous process. That knowledge exists in there somewhere, some times deep down. So we ask questions, we probe, we restate, we read books together, we ask more questions and one day, the answer that has been there all along finally emerges. There's nothing quite like that moment of realization because it unifies and rallies a team to do things they've never tried before. New and better actions begin to yield new and better outcomes.
APPLICATION
With the hard part out of the way, we got to dive into the fun part—deciding how the Namify brand should look and sound. An updated website, internal brand pieces and a variety of other media all came together to give Namify a brand that looks great and stands for something real.
